A purple starred Diwali

While Indians around the world celebrated a golden Diwali, a few of us celebrated a purple starred one.

Over a month ago, we sat in a room, reiterating our faith on the significance of good being brought about through the process of art. We mused over expressions of change, over telling sagas of hope, and over the possibility of raising support for a cause. And so, we marched onto this path towards making a difference.

Last night was not your usual fire-works, color-filled, meet-and-greet Diwali night. Last night was more than just magical as twenty of us performed on a purple-lit stage for an audience of sixty. As the town waited with anticipated hopes of bagging yet another win for its sports team, we sat in an auditorium that was sufficiently filled with a crew of people that held invisible torches of hope in their hands.

Down Aero along with a versatile outsider, orchestrated and created fused tunes in highs and lows. We swayed from side to side, held our hands high as we applauded and whistled. The auditorium might not have been a house full but the sixty filled chairs made up for the unfilled ones. And the four that took the stage, from the lead guitarist who jumbled his energy into fantastic bundles of tracks, the ardent drummer who rang a few rings, beat a few beats and lulled us into the madness, the base guitarist with his silent trysts with the air while injecting it with darts of mysterious melodies, and the girl who held the microphone only to rock it out with pitches of magnificence and grandiose.

Then came a girl who sang a superbly serene song that was french and fantastic, which was followed by our musical melody in the form of a traditional folk dance. The belly dancers then moved from side to side, moving graciously to the shimmering chimes. The violin duet, stood, facing each other and the written tunes, raising expectations and then surpassing them, evoking poetic emotions on their way. There stood a singer whose amazing performance of ‘Jai Ho’ reverberated amongst us even after the show was over. The two hosts that lured the crowd into giggles of entertainment, told us their stories through their talents..one with a song and one with his guitar. And then roared the bollywood troop, merchandising some cheers amongst the crowd, while dancing from one song to another, creating a love story among the three Bollywood archetypes – the hero, the lady and the villain. After the show was over, we all walked up to white boxes with purple writing, to donate pennies, bills and wishes to the American Cancer Society.

Like I said, we saw some different kind of fire-works…not your usual ones. These ones involved applaud, smiles and pennies.

Like I said, it was a different kind of Diwali.

A few of us walked up and confessed our reasons for being here. Some of us, affected by grievances of losing close ones to Cancer, while some just in hope of a brighter tomorrow for the ones to come. All of us in the room, the viewers and the performers, came here to donate a little piece of our lives to support a step towards cure.

We decided to celebrate Diwali the old fashioned way, just like Rama when they celebrated his win over Ravana, here we were hoping for the day when we’d be celebrating our win over Cancer.

Here’s hoping for more purple starred Diwalis!

Stop and smell the roses

WSJ’s John Freeman quite explicitly expressed his panic wrapped in the form of an awakening article on the need to slow down our communication pace.

Southwest Airlines announced today about their plans of enabling free Wi-Fi on all their flights, at all times, starting next year. Southwest will not be the only one enabling you to tweet while you gaze down at the sundry lands. Soon, going offline will be a luxury.

Freeman also elucidates that our generation needs a radical movement towards slowing down our communication, that we need to concentrate on quality over quantity. I don’t agree with everything being stated in the article but this is a provocative read, nonetheless.

Read the article here.

The author rightly says on access to high-speed Internet: “It has made it more difficult to read slowly and enjoy it, hastening the already declining rates of literacy. It has made it harder to listen and mean it, to be idle and not fidget.”

“A large part of electronic commu­nication leads us away from the physical world. Our cafes, post offices, parks, cinemas, town centers, main streets and commu­nity meeting halls have suffered as a result of this development.”

I think that the answer is not slow communication but it is about having access to faster communication but knowing where to stop and integrating order into the everyday.

With the overabundance of information, when do we say enough?

How can you not salivate to more knowledge? And more narcissism? And higher connectivity?

Digital Media Conference 2009, NOVA

While 75% of the panel discussions concentrated on analyzing digital trends, the remainder elongated our ideas by swerving the topics towards forecasting. And the difference between both was noteworthy. While one brought in the big-brother watch-everything-control-everything perspective, the other talked about radical communication, taking risks and transparency.

Panel Speakers
The nine-hour conference accommodated only one female speaker for twenty-three minutes. I am very disturbed by this kind of myopic representation of the media industry. The ratio of male to female speakers at the conference was 65:1. Let me repeat that, and bold it and highlight it: 65:1. I hope that there is a sound explanation to this narrowed selection. I hope that all the female speakers on the organizers’ list were unavailable through phone, email, twitter, facebook, mail.

With the panelists in general, some were great while some lacked the luster. And I say that only because they referred to consumers as ‘people who have no names their jobs entail to only wait to be targeted by advertising messages’. They referred to social media as the problem child. Such a troublemaker, this Twitter!

Someone aptly said, “Wow, we don’t have anything to criticize about this guy. He ought to be good.” We are not imminent critiques. I don’t want to sound arrogant but I don’t know how else to put this; We just know the good versus the bad. For over half of the panel discussions, we sat there with scorecards on our minds wherein we evaluated them on the basis of thought-leadership, non-redundancy, thought provoking and awareness.

Key Takeaways

The Idea Of ‘Free’
One particular panel pondered at the idea of ‘free’. They said that any application, tool, entertainment service and music should not be free. The panelists’ consensus was that mobile phone service providers or the gadget providers should charge people for downloading ringtones or music.
But really free is how you define it. Because one of the misnomers that surround social media is that the tools are free. They are clearly not free. They require immense amount of time, thought and planning to make a brand successful in the social media space.

‘Ownership’ Culture
We all still reclaim the idea of “we are what we own”. Hence, we collect. Everyday on the internet, we find cool things and we save them. We buy music, we buy clothes, we buy cars. We own things. Brands must learn to create an experience and then let it go. Don’t give consumers something and then take it back. Now that the communications model has flipped upside down where we go to the consumers rather than waiting for them to come to us, we need to be more equipped with ideas and services that we can hand over to them. ‘Hi, we don’t just make products, we make experiences and we make them count.’

Cross-Platform Effectiveness
With the emergence of new platforms that facilitate accessibility to the internet, how can brands utilize various fragments of media to tell one cohesive story? The panelists predicted that the future lies in further fragmentation of media into smaller but incredibly useful and personalized tools for people, which will all live in each individuals one-stop consumer-generated media space. How can we as marketers be a part of this journey and ensure that we aid this forecast and enable a richer and more valuable experience for people?

Virtual Versus Real
A few years back, we all placed our bets on the virtual. Second Life sprung up. Myspace was the number 1 social networking site. And then everything changed. People thought that the experience in virtual was just not the way to go. Real was rewarded. Now, who you really are is prominent on the web. We are not afraid of being real. MySpace and Second Life are suffering because they predicted otherwise. People prefer Tweetups over meeting on Second Life. Real

The Next
“I don’t want to predict the next. Because I hope that whatever it is in the future is something we can’t even imagine right now” said a panelist when asked what future looked like in digital. But here are a few future trends spotted by the panelists:
Walls will be broken down: The consumer will own the media channels. And will help form your brand message.
Mobile: Anything and everything will have a presence on mobile. Mobile is the next social media.
Open Source: User-generated platforms will emerge. More and more sites and companies will open up their APIs and allow for personalizations and modifications
Mainstream Media: Mainstream media will emulate the web. More interaction, more targeted messages and more fun!

Examples/Brands Mentioned
•    Gossip Girl Mobile Application
•    Google Wave
•    National Geography Mobile Games
•    XP Touchscreen Printer that is not attached to a computer
•    Lowe’s created viral campaign: Earth Hour
•    Hulu, YouTube Geo-targeting
•    Yammer as a great communication tool for organizations
•    Whirlpool donated a fridge per home. 9 homes were donated to 1 block/ week. They partnered with Yahoo to broadcast 2-way video on “Building Blocks” site

Key Statistics and Points:
•    Less than 2% of downloaded apps go on to be long term users.
•    80 percent of CEOs believe their brand represent superior product. 8% of consumers agree
•    ”Click here to interact” can very effective when it comes to banner ads.
•    To succeed digitally “live where people live” – don’t change their habits.
•    Mark Renshaw from Leo Burnett on 70/20/10 rule. 70% of digital marketing budget for the basics (video, search marketing), 20% on Digital media (engagement, gaming etc) and 10% on marketing insurance

Best Speakers
Scott Ferber, Chairman, TidalTV
Ross McNab, Director of digital solutions, Eyeblaster
Ali Partov, CEO & Co-founder, iLike
Haroon Mokhtarzada, CEO and Founder, Webs.com
Bill Bradford, Chief Product Officer, Fox Digital Media
Adam Kasper, Havas Digital

Hues of orange and maroon

VTech spirit is contagious. It raises all bars when it comes to team spirit, building strong tribes and thousands of people finding a common thread and preserving it. The color of the skin hides behind the smile that sips from glasses of yellow beer and burgers. Cheers for the Hokies echo in every corner, every turn and every stop. A friend, beaming with smile, confessed and claimed “Blacksburg is a town where the grass is always green, the sky is always blue and people will always hold the door for you.” Its true, chivalry persists in the air. And happiness, well, let’s talk about that.

The town has had its share of downs but everyone comes together and prays. Two years have passed since the tragic occurrence, everyone still lights a candle with warmth in their hearts and condolences for the affected families. Every year, hundreds of new students come, hundreds leave and yet it remains the same. Vibrant, warm, green and happy.

For the Hokies, everyday is a day worth living. In the library, in Cabo Fish Taco, in the Rec Center, in Terrace View, in the Lyric theatre, in Blacksburg. Bikers ride around the town, hikers climb the steep hills, poets muse by the pond, kids play in the pool, couples lunch on the patio, everyone basking in the sun and glory of the long summer.

Let yourself be taken away by the smiles, give yourself away to canopies of foggy hill mornings and June sunsets.

Let yourself be carried away by the hues of orange and maroon.

Trickstar and googling Mother Teresa

The evening came with a lot of fine print, which either I initially failed to pick up on, or they’d intentionally whited it out.

While I still wander into the Communications Industry, trying to find home for my skills, I let a friend approach me with help in his hands. He called me on a slightly cold Sunday to tell me, his uncle and aunt had started a company and would love some help on using social media to promote their business. I jumped at the idea. I was lusting at the idea of helping a small business grow by applying everything I’d learned so far. I was charged with the emotion of working on an exciting project. I’d contemplated doing it for free. I’d argued, against all odds and the Monday’s weather, that I’d be prepared. So, I did my homework, stuffed my files, grabbed my chai and walked out of the door. I drove for thirty five minutes on icy streets, making sure I am not late. And I waited for them at the food court, with a smile on my face.

A family of five walked in, beaming and bright, taking the seats next to mine, and introducing themselves. We talked about the weather and economy, we discussed businesses and good entrepreneurs. And then I asked, How can I help?  Mr.Smile-a-lot opened his white mac, inserted a “demonstration” cd in the bucket and a man appeared on screen. I sat there listening for ten minutes, unwilling to admit the obvious and so raised another question, “So, what is this company?” He drew a chart that I’d been warned against by peers and pals. The infamous “Amway” tree. And suddenly, as my blood boiled its way through my head, I figured out that I’d just been tricked by Quixtar’s certain someones to join their company, only so they could get a gracious commission out of it. They talked about false dreams that they’d been disillusioned into and huge salaries they’d bought into. They promised, while still projecting the smile they were trained to give, about never having to being laid off. And they repeated this thrice. They started handing out some “educational materials” my way. Oh, No, I’ll just google your company, I proclaimed. And then, Mr.Smile-a-lot, patiently moved his uper lip into an ambient frown and sighed.

“Look, if you google Mother Teresa, you’ll get positive, and negative responses. Likewise, if you google Quixtar, you’ll get mixed reactions but that doesn’t mean Mother Teresa was bad, right?” No, sir. You are wrong. As opposed to what your Sunday Sessions on Socializing told you, Mother Teresa only had positive reactions while Quixtar (read: Trickstar) only had negative.

When I first moved to New Jersey, I was warned about this. My friends told me, don’t believe them if an Indian at a grocery store says they recognize you from somewhere and invite you over dinner. They’ll only talk to you about Amway. And if you refuse, they’ll never talk to you again. I was careful and determined to let this contagious virus fly by but I got tricked into it. And now, thanks to this dreadful idea of using completely unethical means to attract people, I now refuse to smile at any desi at the grocery store, offering to be my friend.

And I hope that the Trickstar refugees cut the chords with the company that barely sells anything and thrives on misleading people into becoming their own bosses.

(And I could not help but post this picture, there were just too many similarities and I call them Amway Zombies – no offense to the living or to the Dead)

Arranged Marriage

Recently, certain “Arranged turned love” alliances have restored my faith on Arranged marriages. When my aunt first elucidated on the idea of having your other half presented to you in a pretty platter, I gulped a swear or two in total disgust. You wear a salwar kameez, not jeans which would mean you are not serious about this nor a saree which would scream that you are too ripe for marriage and you need to be hitched soon. So Salwaar kameez, preferably red or yellow since they are auspicious, not because they bring out the color of your eyes or make your cheeks blush.

So, it would be a step by step ‘process’. First, the elders of the family would talk about your qualifications not because they were proud of you but solely because they could weigh your possibilities of finding global v/s local groom, a doctor v/s engineer, a greencard v/s h1. Slowly, as weeks would pass by, your pictures would be passed around the town, you’d be obliged to go to the market with your mom with hope of grabbing notice of other moms hunting for homely brides, you’d be prettied up for weddings since those were the best places to get you in the ‘radar’. Finally someone would notice the expensive jewelry and good hair days and your dad would get a few calls or more. You would meet the boy, once if you are lucky, twice if you are destined to be together, and your third encounter would be by the holy fire and you’d be orbiting around it, hand in hand, gaze down, a few cameras focused on you, and all the elderly looking for another matrimony project. Kids, education, expense, nannies, more expense, retirement, poof. Life of an arranged marriage couple included no world tour or visit to an art gallery and definitely no bar hopping. I was wrong. The books and aunt’s stories were outdated with the last generation.

Last night, a friend called, thousands of miles away, on a foreign land talking about a foreign subject. Marriage. He’d met someone. I awed in response and asked where. He said, “what do you mean where?”. I said, “you know, in a train, in a bar, in a library, over the plane?” He replied in a higher pitch and a happier tone, “No, my mom and her mom are friends and it was sort of, (pause) planned.” He didn’t like the term arranged for obvious baggage that came with it. I was definitely surprised by his openness to the idea of his mom discussing his bio-data with a stranger. But he was happy. And in love. With someone he’d met a few weeks back based on an arrangement. Not because he had to or because he’d reached that age but because he wanted to. And here I was taking it as a personal offense because one of my best friends was hypnotized by the system, giving up on dating and buying a lifetime pass to the world of “supposed to”.

I think we only hold a grudge against arranged marriages because it feels like converting your religion from being an independent thinker to traditional thought. And because we hate to conform, or atleast look like we did. But, thanks to my best friend and another amazing duo who admit being goo-goo-ingly in love with each other, Arranged Marriage is on my good books. Yes, the paperwork, the lines, the irritating aunts is all worth it in the end. And I am so happy for the friend who can’t stop talking about how good it feels, how happy he is and how much he is looking forward to 2009 with a great companion. And here I am, coming to terms with the ‘other’ side, signing a peace treaty with tradition, promising not to gulp swears when people bring it up but instead sigh in awe and exclaim, ‘oh so in love!’ I am sure when I meet someone with my precedent opinion on arranged alliances, I’d be hoping to change their minds because its just another term for courtship, a happy couple and a lifelong of companionship and more.

Displaced

Displaced = put out of its usual place, position, or relationship

Usual.

I moved to Michigan in June 2007. I always considered myself a foreigner because I did not want to become a ‘Mid-Westerner’. I did not switch my area code from 804 to 586. I refused to embrace the niceness in the air and the humility of people I met here. I chose not to recognize the potential in this town, the richness in its culture and the grandeur in its history. I treated Michigan like it was a temporary adjustment and never home.

But then, in a few months, home happened. I married ‘usual’ and ‘michigan’ together and I settled in. I knew the faces I nodded at everyday, I was comforted by the familiarity in streets, I knew just how many Starbucks cafes were there on what intersections, I smiled at the voices I heard everyday and I gave in my hesitation to become a ‘Mid-Westerner’.

While I played hide and seek with the Michigan’s Economy, it finally caught up and found me. I gave in a plastic white badge; the size of a cigarette pack but what I handed over was more than just my monthly allowances. With it, I was letting go off some great mentors, some warmth, some friendships, some great work and some delicious cookies.

I gave up my usual.

Today, I march out into the unknown with a better perspective and a semi-loaded resume. And I am not so worried about the usual anymore as much as the unusual that happened to me. The people. Every single one of them. Offering me good advice and a whole lot of wishes. Willing to trade their smiles for my worries. Knowing that I will find home. Soon. Somewhere. Soon.

So really, being Displaced today means being out of my usual place and positions but I know I will take these relationships with me, wherever I shall go.

Displaced = put out of its usual place, position, or relationship

www.dsplaced.com

Tags: Michigan Displaced